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For independent fitness coaches

The website that wins clients.
The app that keeps them.

A branded coaching website and a complete client platform (programs, check-ins, messages, video calls and progress) under one login and one price.

  • Free forever up to 4 clients
  • Paid plans start with 30 days free
  • Your website included
Your coaching app
The coaching dashboard listing which fictional clients need attention today
Your website
MOMENTUM COACHING
Build strength. Find your momentum.Book a free intro call

Real product screens · fictional demo clients

Stop stitching your business together.

  • Website builder
  • Workout app
  • Booking links
  • Form tools
  • Group chats
  • Video calls
  • Spreadsheets
  • One SimpleFitnessSite
How it works

From first visit
to fifth check-in.

One account runs the public side of your business and the private side of your coaching.

01

Launch a site that looks like you

Pick a template, add your story and offers, connect your own domain. Visitors enquire or book straight from your site.

02

Coach everyone from one screen

Programs, check-ins, habits and progress land in one place. “Who needs me today?” tells you where to look first.

03

Stay close between sessions

Messages, workout feedback, video review and live calls happen in your client’s portal, not on your personal phone.

The product tour

See the whole thing
in three minutes.

Real product screens, narrated chapter by chapter. Sound on, or turn on captions.

Jump to a chapter
Real application recordings · fictional demo clients · AI-generated narration Like what you see? Get early access
Read the full transcript

One home for your coaching business

Your coaching has a lot of moving parts. Simple Fitness Site brings them together: your website, your clients, their training, and your conversations. These are real product screens with fictional demonstration data. Start with a clear view of who needs you today, then open the client record and pick up where you left off.

A site that feels like you

Choose your starting template, then make it yours. Change your colors and fonts, choose a layout, and add your story, photos, videos and coaching offers. Arrange your sections and check the phone preview. Save a draft before publishing. Your business gets its own Simple Fitness Site address, with the option to connect a domain you own.

A plan clients can actually follow

Build programs with straight sets, supersets and circuits. Add demonstration links, rest times and effort guidance. Offer approved exercise alternatives for the equipment your client has. In their private portal, clients see the plan, log each set and track the movement they actually performed. You can review their training history and add feedback.

Keep the conversation going

Welcome journeys guide new clients through their first steps. Native forms handle intake and ongoing check-ins. Private messages keep the conversation connected. Schedule individual or group appointments, with live video when you need to meet. Clients can also send an exercise clip for timestamped feedback and a video response from their coach.

Notice the progress that matters

Coaching continues between workouts. Set daily habits, review meal journals and optional nutrition estimates, and celebrate personal milestones. Clients can record measurements and compare private progress photos. Invite them into optional groups and challenges for a shared sense of progress. Their personal coaching records remain private.

AI support, with you in charge

Build an AI team with your own instructions and approved knowledge. Choose the record categories each assistant can use. With client consent, a consensus report brings their perspectives together, including agreement, disagreement and missing information. Schedule weekly drafts for your review. You choose what to share. Agreement is a starting point for judgment, never a guarantee of accuracy.

Help for you. Support for your clients.

Every coach has site help close at hand. You can also create a client-facing companion with your own name, personality and guidance. When you enable it and your client consents, it helps explain their assigned plan and bring questions back to you. Try the client experience yourself using your fictional practice client, then return to your coaching workspace.

Build your next chapter

From your first enquiry to the next milestone, give your coaching business a connected home. Explore the complete feature guide and compare plans. When registration opens, your first thirty days are free, and the Free plan supports fewer than five active clients. Coach registration is opening soon. For now, take a look around and imagine what your coaching business could become.

Everything in one place

Everything your coaching
business runs on.

See every feature

Website & custom domain

Three templates, your brand throughout, HTTPS set up for you.

Programs & workout player

Weeks, supersets, tempo and progression, with a player clients actually use.

Check-ins & forms

Your own questions, conditional logic and recurring schedules.

Habits & meal journals

Daily targets, streaks and photo meal logs between sessions.

Messages & video review

Private chat, attachments and exercise-form feedback on video.

Calendar & booking

Availability, recurring sessions and reminders. Time zones handled.

Live video calls

Meet clients inside their portal. Up to 12 people per room.

Groups & challenges

Community and group programs, with each client’s records kept private.

AI that works for you

Your week, prepped
before you sit down.

AI assistants read the check-ins and workout logs your clients choose to share, then draft a private report: where they agree, where they differ, and what’s missing. You edit the client summary. You decide what gets shared.

  • Weekly client briefs. A private draft lands on your review list every week.
  • A client assistant in your voice. Name it, give it your guidance. Clients opt in.
  • Help when you’re stuck. Scout answers platform questions, from adding a client to publishing your site.

AI drafts; you decide. Private notes and messages are never used. Included on every plan, with a capped monthly allowance.

Weekly report · draft
Alex Rivera
Needs your review
AGREE4 of 4 sessions logged. Squat up 10 lb since week 1.
DIFFERRecovery: one assistant flags short sleep on 3 nights; the other sees steady energy.
MISSINGNo meal journal entries since Tuesday.
Client summary · draft

“Great consistency this week, Alex. Let’s keep Friday a little lighter and check in on sleep and recovery.”

Illustration · fictional client

Templates

Pick a look.
Make it yours.

Every template includes your branding, offers, enquiry form and client portal. Change colors, type and layout whenever you like. Explore the templates →

Momentum template with a strength coachMOMENTUMBuild strength.
Find your momentum.

Momentum

Bold type and a strong first impression, for strength and performance coaches.

Evolve template with a coach guiding a clientEVOLVEYour next chapter starts with you.

Evolve

Warm and personal, built to tell the story behind your coaching.

Balance template with a woman stretching outdoorsBALANCEFeel more like you.
One day at a time.

Balance

Calm and grounded, for wellness and everyday movement.

Pricing

Every feature on every plan.
You only pay for client spots.

Your website, client app, AI and video calls are included from day one. Move up when your roster grows.

Free

$0forever

No subscription. Every feature.

  • Up to 4 active clients
  • 1 coach account

Starter

$49/ month

or $490 a year: 2 months free

  • Up to 15 active clients
  • 1 coach account

Studio

$199/ month

or $1,990 a year: 2 months free

  • Up to 150 active clients
  • 5 coach accounts
Paid plans start with 30 days free. Your end date is shown from day one. Compare plans in detail
Chris Geagon, founder of SimpleFitnessSite, smiling in the gym
Chris “Geags” Geagon, founder
Why Chris built this
“Good coaching runs on trust, consistency and clear communication. I built SimpleFitnessSite so coaches can put their energy into their clients, not into juggling software.”

For more than four decades, Chris has coached movement, performance and longevity: athletes, everyday clients, and people rebuilding after injury. He built SimpleFitnessSite so independent coaches can spend their time coaching, not stitching software together.

  • 40+ years coaching
  • B.S. Exercise Science
  • Athletes to injury rebuilds
Read Chris’s story

Questions, answered.

When does coach registration open?

Soon. Join the early-access list and we’ll email you as soon as it opens.

Is the free plan really free?

Yes. Up to four active clients, every feature, no subscription charge. Leads and archived clients don’t count.

How does the 30-day free trial work?

Every paid plan starts with 30 days free. Your exact end date is shown in your account before any subscription begins.

Can I use my own domain?

Yes. Every plan includes an address on SimpleFitnessSite, and you can connect a domain you own. HTTPS is set up for you.

Can you set up or customize my site for me?

Yes. Start with a template, then ask us for design help or custom features. We agree the scope and quote before any work begins.

Be one of the first
coaches in.

Join the early-access list and we’ll email you the moment registration opens.